Massivedynamic.co

With a large sales and nutrition experts team exceeding 100 spread over 10 countries and more than 16 retail stores and a regional hub for product distribution servicing 10 territories, we think we’re in  great shape. Now it’s time for us to put all this experience into action.

01

Sales

With a large sales and nutrition experts team exceeding 100 spread over 10 countries and more than 16 retail stores and a regional hub for product distribution servicing 10 territories, we think we’re in great shape.

02

Marketing

Our in-house marketing team is focused on delivering endless support to our partners and resellers within the MENA region. We use our rich retail experience which we’ve applied within our First Nutrition chain of stores and extend it to our partners.

03

Distribution

Since 2002, First Nutrition has expanded its operations to include international distribution to new markets in the Middle East & North Africa. In addition to our international distribution, wholesale distribution, and retails shops we operate in the countries of MENA region.

Sales Department

Nutrition Department

Finance Department

Start The Change


We are driven by growth and fueled by progression. After 20+ years, we continue to evolve and improve to be the best.

Our Management's Promise

Execution fails for a variety of depressingly familiar reasons: Employees disengage because they don’t buy in to the company’s priorities; they become dissatisfied and unproductive. This is why our management’s promise is simple: Achieve the best in both the company’s vision and employee goal sets.

  • Our Philosophy

    We always adhere to the founder’s philosophy, for one reason: to provide you with the highest quality sports nutrition products available. Our company was founded with a mission to bring consistent quality to the marketplace, and we are constantly working on setting even higher standards.

  • Our Strategy

    First Nutrition’s strategy and operational model sets it apart from all competition in the sports nutrition supplement business. The code of conduct, vision, and values of the owners, the dedication and foresight of the board of directors and higher management and the dedication and enthusiasm of the employees have all united to achieve this successful model.

Administration
Management &

We always adhere to the founder’s philosophy, for one reason: to provide you with the highest quality sports nutrition products available. Join our administrative team

Sales
Department

First Nutrition team is tireless, available 24/7, and works closely with you to grow your business. We don’t only represent brands and sell products, we excel in after sales service and support. Join Our Sales Team

[ Our Success Formula ]


The secret to our success is our formula. We are driven by growth and fueled by progression. After 20+ years, we continue to evolve and improve to deliver the highest quality sports nutrition products and the best customer service possible.
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Our Brands
Over 20 years of experience don’t come easy. There’s a reason why we’ve been able to have continuous and steady growth. Just like our athletes, we put everything we’ve got into every move we make. And because of this dedication and perseverance we now represent more than 45 of the world’s leading sports nutrition brands in the Middle East & North African region such as Optimum Nutrition, BSN, MuscleTech, Universal Nutrition,  and many Others. 
  • Optimum Nutrition
  • Cellucor
  • MuscleTech
  • Nutrex
  • Universal Nutrition
  • Kaged Muscle